Content & Intellectual Property Policy

Effective date: 23 July 2026  |  Last updated: 23 July 2026

1. ArtTern Intellectual Property

The ArtTern name, logos, bird mark, visual identity, Website design, layout, databases, taxonomy, selection and arrangement, software, text, graphics, templates, original media, and other materials created or licensed by ArtTern are protected by intellectual-property and related laws. Except for ordinary use of the Services, no right is granted to copy, scrape, reproduce, sell, distribute, reverse engineer, create a competing database from, train an AI system on, or commercially exploit ArtTern materials without written permission.

2. User Ownership

Artists and other users retain ownership of their original User Content. ArtTern does not claim authorship of submitted artworks. Users remain responsible for registering, protecting, licensing, pricing, authenticating, and enforcing their rights.

3. Licence Granted to ArtTern

By submitting content, you grant ArtTern and SM Marketing Management LLC a worldwide, non-exclusive, royalty-free licence, with the right to use service providers and to transfer the licence with the relevant business, to:

• host, store, back up, reproduce, format, resize, crop, compress, watermark, translate, caption, excerpt, and technically adapt content;
• display, publish, distribute, communicate, index, and make content available through your profile, ArtTern search, editorial pages, newsletters, presentations, and ArtTern-controlled channels;
• promote the artist, artwork, listing, event, opportunity, ArtTern service, and ArtTern community through organic and paid marketing; and
• use reasonable excerpts, thumbnails, profile information, and links in previews and promotional material.

This is a licence, not an assignment of ownership. Where reasonably practicable, ArtTern will identify the artist or profile. Technical formatting or promotional layout is not intended to prejudice the integrity of an artwork. Contact us promptly if you believe a presentation materially misrepresents or harms your work.

The licence continues while the content or account is active and for a reasonable wind-down, backup, evidence, compliance, and archival period. Completed campaigns, editorial publications, social posts, third-party shares, search caches, and materials already distributed may remain as part of the historical record where deletion is not reasonably possible or legally required.

4. AI Uses Are Separate

This operational and promotional licence does not by itself authorise use of identifiable artworks or personal data to train or develop a general AI model. Such use requires the separate choice described in the AI & Data Use Policy. AI-assisted formatting, tagging, translation, search, moderation, or a feature specifically requested by a user may occur as part of providing the service, subject to the Privacy Policy and point-of-use notice.

5. Your Rights and Permission Warranty

You confirm that you own or control all necessary rights and permissions, including copyright, trademark, moral-right permissions where legally possible, model or property releases, privacy consents, music and video rights, photographer permissions, gallery or agency permissions, and authority to act for the named artist or entity.

If an artwork photo was taken by a photographer, ownership of the physical artwork does not automatically mean you own the photograph. You must obtain the necessary licence from the photographer. If a person, private property, brand, music, or third-party artwork appears, you must also obtain any required permission.

6. Prohibited Content

Do not submit content that is counterfeit, stolen, misleadingly attributed, defamatory, confidential, privacy-invasive, unlawful, obscene, hateful, deceptive, or contrary to UAE media-content standards. Do not falsify provenance, edition, authorship, ownership, awards, representation, price, exhibition history, or authenticity.

7. Rights Complaints and Takedown Requests

If you believe content on ArtTern infringes your rights, email support@arttern.com with the subject Intellectual Property Complaint and provide:

1. your full name, contact details, and capacity to act;
2. identification of the protected work, mark, image, person, or other right;
3. the exact ArtTern URL and clear identification of the challenged content;
4. an explanation of the alleged infringement;
5. proof of ownership or authority, including registrations, licences, source files, publication records, contracts, or other evidence where available;
6. a statement that the information is accurate and that you have a good-faith basis for the complaint; and
7. your electronic or physical signature.

Incomplete or abusive notices may be rejected. We may request additional evidence, temporarily restrict content, notify the uploader, and share the complaint to the extent reasonably necessary to investigate and allow a response.

8. Response or Counter-Notice

If your content is restricted after a complaint, you may respond with proof of ownership, licence, consent, lawful use, or misidentification. Include the relevant URL, complaint reference, supporting evidence, and a signed statement that your response is accurate and made in good faith.

9. Our Actions

ArtTern may remove, restrict, restore, de-index, preserve, or refuse content based on the available evidence, legal obligations, safety, or risk. We may terminate repeat or serious infringers and cooperate with competent authorities. We do not act as a court and do not guarantee resolution of ownership disputes; parties may need to obtain a binding agreement or order from a competent authority.

10. Indemnity and Evidence

As stated in the Terms, users are responsible for claims arising from content they submit without the required rights. ArtTern may retain submission, acceptance, publication, rights, complaint, and removal records where reasonably necessary to establish or defend rights and comply with law.

11. Contact